The inside story of the Victoria & Alfred Waterfront

Waterfront’s two logos

V&A Waterfront logos

In the early 2000s, the V&A Waterfront company decided to change its logo. This shows a photocopy of the original logo, designed by the late Willem Jordaan in 1989. The brief to Willem was, “It must show the mountain, a ship and must be reminiscent of a rubber stamp, and should be able to use […]