Tag: CTRU

  • Wesgro… gets a #Fail!

    Wesgro, the Western Cape’s trade and investment agency absorbed the province’s beleaguered destination marketing agency (Cape Town Routes Unlimited – CTRU) in April 2012.  I attended Wesgro’s AGM in October 2012 and left unimpressed.  It was all about ticking the boxes with little vision apparent.  As a slick presentation, it was a flop, relying largely…

  • “It’s just a jump to the left… And then a step to the right…”

    Recognise that?  It’s from the Rocky Horror Picture Show. It’s astounding Time is fleeting Madness takes its toll… I’ve been somewhat underwhelmed by the announcements about the closure of Cape Town Routes Unlimited (CTRU) — the Western Cape’s provincial tourism authority — and its incorporation into Wesgro — the provincial trade and investment promotion agency.…

  • CapeInfo challenges Alan Winde’s abysmal plan

    Western Cape tourism minister, Alan Winde, has announced a plan to (once again) restructure tourism in the Province.  His new plan is a rehash of what his department tried to implement in 2002, and promises new and endless debates (plus costs) about a new trading name, corporate identity, etc. Since it was established in 2003,…

  • Please stop the rot!

    An open letter to Lynne Brown, provincial MEC for tourism, and Su Birch, acting chair of Cape Town Routes Unlimited: Dear Lynne & Su CTRU is going from bad to worse. Their latest effort is a survey, paid for with taxpayers’ funds, that does nothing to market the province. It’s only aim is to discredit…

  • “… just plain lies”!

    That’s Calvyn Gilfellan’s take on the criticisms and reportage on Cape Town Routes Unlimited. You can read his full media statement here. We believe that this extraordinary barrage of unfounded attacks being directed at us is not random or co-incidental and that it serves the selfish interests of a few. The negative things that are…

  • And then there was silence…

    If anything proves that CTRU has little to say, and nothing to qualm the concerns of taxpayers who fund them and tourism bureaux they work with, it is their silence after the stream of attacks in all the media. On June 5, 2008, they issued a media release saying: “There will be further comment ……

  • Great ideas that go awry…

    A media release arrived from CTRU this week announcing that the Cape Town & Western Cape Tourism Brand Ambassador Programme had been launched at Indaba in Durban. “The whole idea behind our Tourism Ambassador Programme is to form a network of people who are passionate, motivated and proud of their home – Cape Town and…