Tag: Cape Town Routes Unlimited

  • Wesgro… gets a #Fail!

    Wesgro, the Western Cape’s trade and investment agency absorbed the province’s beleaguered destination marketing agency (Cape Town Routes Unlimited – CTRU) in April 2012.  I attended Wesgro’s AGM in October 2012 and left unimpressed.  It was all about ticking the boxes with little vision apparent.  As a slick presentation, it was a flop, relying largely […]

  • “It’s just a jump to the left… And then a step to the right…”

    Recognise that?  It’s from the Rocky Horror Picture Show. It’s astounding Time is fleeting Madness takes its toll… I’ve been somewhat underwhelmed by the announcements about the closure of Cape Town Routes Unlimited (CTRU) — the Western Cape’s provincial tourism authority — and its incorporation into Wesgro — the provincial trade and investment promotion agency.…

  • “This deserves our best shot”

    The first Joint Marketing Initiative (JMI) started 10 years ago when there was a brief DA-led political alignment between the Province and the City.  It lost its way and was watered down during the ANC’s period of tenure — Wesgr0 (the trade promotion agency) was just one of the agencies that pulled out and all…

  • Tourism representatives must be accountable

    Two dates in the Western Cape raise the need for the public to hold its tourism representatives to greater accountability. September 30 is the deadline for your comments on tourism MEC Alan Winde’s plan for restructuring tourism marketing in the Western Cape. Now CapeInfo’s readers have already voted – only 10 out of 170 votes…

  • CapeInfo challenges Alan Winde’s abysmal plan

    Western Cape tourism minister, Alan Winde, has announced a plan to (once again) restructure tourism in the Province.  His new plan is a rehash of what his department tried to implement in 2002, and promises new and endless debates (plus costs) about a new trading name, corporate identity, etc. Since it was established in 2003,…

  • Marketing 101: A is for Attitude

    This is the first in a series which aims to help anyone who advertises on the Internet. I’ve listed about 10 topics so far, so a new subject will be added each week for some time to come. If you have comments or requests, please do have your say by clicking on the “Comment” link…

  • Please stop the rot!

    An open letter to Lynne Brown, provincial MEC for tourism, and Su Birch, acting chair of Cape Town Routes Unlimited: Dear Lynne & Su CTRU is going from bad to worse. Their latest effort is a survey, paid for with taxpayers’ funds, that does nothing to market the province. It’s only aim is to discredit…

  • “… just plain lies”!

    That’s Calvyn Gilfellan’s take on the criticisms and reportage on Cape Town Routes Unlimited. You can read his full media statement here. We believe that this extraordinary barrage of unfounded attacks being directed at us is not random or co-incidental and that it serves the selfish interests of a few. The negative things that are…

  • And then there was silence…

    If anything proves that CTRU has little to say, and nothing to qualm the concerns of taxpayers who fund them and tourism bureaux they work with, it is their silence after the stream of attacks in all the media. On June 5, 2008, they issued a media release saying: “There will be further comment ……

  • It’s official: CTRU is irrelevant

    The City of Cape Town has announced that it has given up waiting for Cape Town Routes Unlimited to prove its bone fides and is transferring the marketing mandate for Cape Town to Cape Town Tourism. A quick poll of tourism businesses around the city shows overwhelming support for the decision, announced by Simon Grindrod.…