An important lesson for tourism & info office marketers

Oops, and there I’ve caught myself out with the title!  There are not many info office marketers — they mainly just hand out information.

But here’s the important lesson, told to me many years ago by the late Don Titmas, just after he opened the first fine-dining restaurant at the V&A Waterfront:

“The hospitality industry is a perishable industry.

“If you don’t sell bodies into beds and bottoms onto restaurant seats today, you can’t catch up tomorrow or ever after.  They are lost for good!”


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