Oops, and there I’ve caught myself out with the title! There are not many info office marketers — they mainly just hand out information.
But here’s the important lesson, told to me many years ago by the late Don Titmas, just after he opened the first fine-dining restaurant at the V&A Waterfront:
“The hospitality industry is a perishable industry.
“If you don’t sell bodies into beds and bottoms onto restaurant seats today, you can’t catch up tomorrow or ever after. They are lost for good!”