A Spaniard in the Works

Category: Marketing tips

  • The Conundrum

    The conundrum is:  Should CapeInfo be putting customers/readers and what’s easiest for them first; or should advertisers come first — and what’s easiest for them?  We’d appreciate your thoughts and comments. Because so few hospitality businesses have a marketing background, there’s often the belief that marketing is telling the customer what you want them to […]

  • Indaba: Sour grapes… and kudos to Wesgro!

    Visitors to Indaba at Durban’s ICC last weekend were greeted by posters on the lamp poles around the complex saying “Western Cape welcomes Indaba delegates.” And the Independent on Saturday carried a wrap-around (the newspaper’s outer four pages all promoted Cape Town & the Western Cape). This left Durban Tourism fuming and they launched an…

  • An important lesson for tourism & info office marketers

    Oops, and there I’ve caught myself out with the title!  There are not many info office marketers — they mainly just hand out information. But here’s the important lesson, told to me many years ago by the late Don Titmas, just after he opened the first fine-dining restaurant at the V&A Waterfront: “The hospitality industry…

  • Marketing 101 – part 2: Pics & Pixels

    Probably the most important element of any advertising one does is the quality of the visual images. So many people say, “What I’ve got is fine, people can get an idea what we offer.” Now that’s nonsense. You are advertising, not a sloppy-sort-of-giving-an-idea. If that’s your attitude to marketing your business, it’s an attitude that’s…

  • Marketing 101: A is for Attitude

    This is the first in a series which aims to help anyone who advertises on the Internet. I’ve listed about 10 topics so far, so a new subject will be added each week for some time to come. If you have comments or requests, please do have your say by clicking on the “Comment” link…