-
“It’s just a jump to the left… And then a step to the right…”
Recognise that? It’s from the Rocky Horror Picture Show. It’s astounding Time is fleeting Madness takes its toll… I’ve been somewhat underwhelmed by the announcements about the closure of Cape Town Routes Unlimited (CTRU) — the Western Cape’s provincial tourism authority — and its incorporation into Wesgro — the provincial trade and investment promotion agency.…
-
“This deserves our best shot”
The first Joint Marketing Initiative (JMI) started 10 years ago when there was a brief DA-led political alignment between the Province and the City. It lost its way and was watered down during the ANC’s period of tenure — Wesgr0 (the trade promotion agency) was just one of the agencies that pulled out and all…
-
Please stop the rot!
An open letter to Lynne Brown, provincial MEC for tourism, and Su Birch, acting chair of Cape Town Routes Unlimited: Dear Lynne & Su CTRU is going from bad to worse. Their latest effort is a survey, paid for with taxpayers’ funds, that does nothing to market the province. It’s only aim is to discredit…
-
Is it all a charade?
Cape Town Routes Unlimited, the destination marketing organisation for Cape Town & the Western Cape (… see our comments on this mouthful in the last newsletter) crops up frequently – for the wrong reasons. The latest news is that Nils Heckscher has resigned from the board with immediate effect. His resignation was tendered to Tourism…