{"id":448,"date":"2021-07-15T22:20:10","date_gmt":"2021-07-15T20:20:10","guid":{"rendered":"https:\/\/waterfront.capeinfo.com\/?page_id=448"},"modified":"2023-08-02T15:52:05","modified_gmt":"2023-08-02T13:52:05","slug":"the-waterfront-story","status":"publish","type":"page","link":"https:\/\/stories.capeinfo.com\/waterfront\/","title":{"rendered":"The Waterfront Story"},"content":{"rendered":"\t\t
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Is this South Africa’s biggest success story?<\/h2>

The Waterfront Story is the inside story of the development of Cape Town’s Waterfront — with many stories never told before.\u00a0 It is largely ‘good news’ stories but without any sugar coating.\u00a0 This is a book for Capetonians who love their city and its history. It’s for visitors who want to know more and want a keepsake with stunning photography. It’s for property professionals who want to discover the V&A’s success factors.<\/p>

The online version of the eBook costs R169. The print version costs R369 online (buy here<\/a>) or R440 at selected Exclusive Books.\u00a0 If you buy the eBook, you get a R169 discount on the print version when you buy it online (so it only costs R200).\u00a0 You can look at the book before you buy it or, if you are overseas and delivery costs are prohibitive, you can still read the book.\u00a0 You can see many sample pages below.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\"Brian\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tBrian Kantor<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>Cape Town, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\t\"It is a most impressive and interesting publication. Congratulations on the design and the content. I have learned much about the Waterfront both before and after my time as Chairman. I was especially pleased to see the recognition of so many who contributed to the Waterfront who have passed on. I remember well the walkabout with Mandela...\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Tommy\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tTommy Brummer<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>Cape Town, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\t\"This book is by far the best piece of work on the Waterfront ever produced. The amount of detail is astonishing and the layout of the book is such that it is easy to absorb all the most valuable information swiftly. I have recommended this book to all my friends.\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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<\/i><\/i><\/i><\/i><\/i><\/div>Cape Town, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tThe Waterfront Story is the definitive chronology of the origins and development of Cape Town\u2019s V&A Waterfront. This is reflected in the storyline that often tells the \u2018story behind the story\u2019. It also shares the stories and the successes of the pioneers that have over the past nearly 35 years developed and managed the V&A Waterfront into the world\u2019s most successful waterfront project.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Gavin\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tGavin J<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>London, UK<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tI often read Kindle ebooks but, after seeing sample pages on the website, I was sceptical about how these would appear in an ebook. I was more than pleasantly surprised. Flipping through the pages was a pleasure and it really is easy to read on my laptop. The book itself is magnificent. The depth of information, the insight into how the V&A became what it is today, and of course the photographs!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Kevin\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tKevin Hughes<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>Texas, USA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\t\"I collect books about South Africa with an emphasis on Cape Town & Western Cape. The Waterfront Story is my third book about the V&A Waterfront. The layout is superb with lots of illustrations along with the text. The book is high quality and a bargain price, even more so as it comes with an ebook. I recommend it to anyone who plans to visit South Africa and the most visited attraction in Africa.\"\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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<\/i><\/i><\/i><\/i><\/i><\/div>Velddrif, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tAbsolutely full of very interesting facts. The photos are amazing, and the content enlightening. Well done on a fantastic book which will be perused often!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Ashleigh\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tAshleigh Muller<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>Paarl, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tVery detailed, interactive layout and incredible records of timelines.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Richard\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tRichard<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>Cape Town, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tThis is one of the most fascinating, informative books I\u2019ve read in a long time. Absolutely electric story. Loved it!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Kevin\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tKevin Hughes<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>Texas, USA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tBest book published about the V&A Waterfront in Cape Town. [A collector of books on Cape Town, after purchasing a second book.]<\/em>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Murray\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tMurray Douglas<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>Sedgefield, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tIt is a most impressive, beautifully produced book with many superb illustrations, aerial views, maps, all in great detail, etc. It covers the history of the area and the origins of the redevelopment of the then historic docklands into the present Waterfront and its subsequent development since 1989. This is all brilliantly presented in a very compact manner and is very informative all in 175 pages and at a very reasonable price. I would strongly recommend it for anyone with an interest in Cape Town.\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Ronnie\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tRonnie Glass<\/span>
<\/i><\/i><\/i><\/i><\/i><\/div>Cape Town, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tI have been a fan of the Waterfront redevelopment since it started in the 90s. The book rekindled memories of its development, told me facts I was unaware of and brought me up to date. Carl is an insider and his book contains so much information, wonderful pics and is so comprehensive. You will not be sorry with a purchase of the book. It is not just another book about the harbour and the ships that have visited Cape Town.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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<\/i><\/i><\/i><\/i><\/i><\/div>Gansbaai, SA<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tThank you for an excellent publication. It has been done in so much detail and all the different facts read like multiple stories within the main Waterfront story. The pictures also tell their story, not only of the environment, but also the people. It reads like a novel. I am going to look with different eyes to each building in future, because now I know the story behind the structure. Congratulations on a wonderful book!\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Donald\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tDonald Kau<\/span>Communications Manager, V&A Waterfront<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tThere's always a lot to say about the country's leading tourist destination. This account by Carl Momberg is a much-needed and well-told story and is now available at selected Exclusive Books and on the book's website.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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The history of Cape Town harbour
<\/b>The two photographs on the left are from 1898.\u00a0 The photo on the right is 1936.\u00a0 In 38 years, wood and sail made way for larger steel, burning fossil fuels.\u00a0 The book shows how the city was cut off from the sea, and how the V&A re-established that connection.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Waterfront\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The inside story
<\/b>The book was David Jack’s idea (V&A’s first CEO). His contributions were invaluable.\u00a0 Current CEO David Green and his team, as well as tenants and consultants, provided up-to-date insight.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Living at the Waterfront\u00a0
<\/b>Buy or rent in a neighbourhood renowned for its safety and cleanliness. Shopping and dining on your doorstep. It’s a unique Waterfront neighbourhood.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conservation
<\/span><\/span>Conservation — in it’s broadest sense — is at the heart of everything the V&A does.\u00a0 Adapative re-use of the historic built heritage, the views and vistas, and the character of its working harbour.\u00a0 It’s all about sustainability.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sustainability\u00a0
<\/span><\/span>The V&A is the ‘greenest’ property of the African continent. From award-winning buildings to its own black-water treatment plant (to avoid polluting the ocean), water desalination plant (above) and recycling depot (to minimise transport of waste), the V&A plans to be carbon neutral by 2035.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Was it all plain sailing?
<\/b>Not at all. The original owner was an evolving parastatal and introduced cadre deployment. New, foreign owners were at odds with each other. Did Kerzner sell a One&Only penthouse for R100 million?  No, it was R119 million.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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An unbeatable CBD experience
<\/b>It’s home to\u00a0 corporate financial powerhouses — Nedbank, Allan Gray, PWC, Deloittes and EY.\u00a0 Award-winning, sustainable office buildings and an environment that can’t be beaten.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Shopping at its best
<\/b>Where else can you park right at the front door of a Woolworths or PicknPay?\u00a0 With over 450 retail outlets right there!\u00a0 And… it’s cleaner and safer than anywhere else in South Africa.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A rich but not always glorious history
<\/b>There’s the human Treadmill, used to break the spirit of inmates — which epitomizes man’s inhumanity to man — at the Old Breakwater Jail!\u00a0 Today that’s UCT’S Graduate School of Business.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The anatomy of a successful project
<\/b>How did the Waterfront’s successful projects come about?\u00a0 How does a good idea become a successful idea?\u00a0 You will find the answers in The Waterfront Story<\/b>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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And along the way
<\/b>The Waterfront became the most valuable property in South Africa — twice! It was sold in 2006 for R7 billion and in 2011 for R9.7 billion. It is owned by 1,6 million South Africans through the PIC.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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It’s much more than just a book
<\/b>The book is full of QR codes which link to online reports, publications, lessons learnt, planning documents and even the original agreement between the Municipality and the V&A Waterfront.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Who is the book for?
<\/b>It is foremost a book for Capetonians.\u00a0 If you’re a property or tourism professional anywhere in the world, it is essential reading. It is the perfect corporate or personal gift for clients and visitors.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sample pages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Is this South Africa’s biggest success story? The Waterfront Story is the inside story of the development of Cape Town’s Waterfront — with many stories never told before.  It is largely ‘good news’ stories but without any sugar coating.  This is a book for Capetonians who love their city and its history. It’s for visitors […]<\/p>\n","protected":false},"author":1,"featured_media":3893,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"yoast_head":"\nThe Waterfront Story - The Waterfront Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.capeinfo.com\/waterfront\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Waterfront Story - The Waterfront Story\" \/>\n<meta property=\"og:description\" content=\"Is this South Africa’s biggest success story? 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