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What’s more important – towns, cities & villages… or regions?
Does anybody know what region London, New York, Paris or Sydney are in? Does anyone care?  The same goes for San Tropez, Santorini and Timbuktu. So why – in South Africa – do we make such a big deal of region and route marketing, often with names which are unknown brands? Is it because our […]
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SA Destination Awards – How it all began
I’ve spent two years exploring South Africa and have never ceased to be amazed at the enormous disparity between towns as “Destinations.” Take tiny De Rust near Meiringspoort in the Western Cape as an example. It has far greater attraction than Mokopane — 200 times larger — on the edge of the Waterberg in Limpopo.…