A Spaniard in the Works

Category: Brands

  • How Pick n Pay is destroying a winning brand

    We’ve all become much more aware of the importance of brands, and not just the swing-ticket sort of awareness that speak out for “cool” and desirable brands.  Today, most people understand that “brands” speak about the very heart and soul of countries, cities and companies. Internationally, Apple — the world’s most valuable company — understands […]

  • Why Cape Town is surfing the crest of a wave

    In 1990, while I was part of the V&A Waterfront team, I bought an international travel magazine. There was a story on Barcelona’s renaissance after the end of Spain’s dictatorship. With events then starting to unfold in South Africa, I wondered if the same could happen in Cape Town. Although there have been scores of…

  • SA Destination Awards – How it all began

    I’ve spent two years exploring South Africa and have never ceased to be amazed at the enormous disparity between towns as “Destinations.” Take tiny De Rust near Meiringspoort in the Western Cape as an example. It has far greater attraction than Mokopane — 200 times larger — on the edge of the Waterberg in Limpopo.…