Category: 2010 FIFA World Cup

  • When crime stopped paying…

    The biggest benefits of the 2010 World Cup are those that are still to be discovered.  Like… crime in South Africa can be beaten! And if FIFA’s presence has been a heavy cost in other ways, maybe their Big Brother demands on government (which just played silly buggers with criminals up to now) will show […]

  • What should we do with the countdown clock?

    It’s going to be rather sad seeing the disappearance of the World Cup countdown clock. It has been such a feature on CapeInfo’s home page for over 1,000 days. Unlike many others which are set to the day, it has been counting down to the actual start of the 2010 FIFA World Cup at 4pm…

  • The Bonanza that bombed

    It is surprising and disturbing that, based on results to date, less than 25% of the accommodation establishments polled have seen any increased benefit from hosting the 2010 World Cup.  Or that 75% say bookings for the World Cup period are the same or far lower (45%) than for the same period last year. These…

  • Tracking surveys prove value; now for a global Fan Survey!

    CapeInfo’s accommodation tracking surveys have proved their value, not only in measuring what’s happening across an industry, but also as a forum to share information and influence change. The new global Fans Survey will build on this, making contact and getting to know fans before they arrive. Few people will take part in surveys unless…

  • Profile of 2010 World Cup Fans

    Forecasting is either tempting fate and an act of utter foolishness, but then some crystal ball gazing (with the benefit of wisdom and experience) may shed some light on our forthcoming visitors. Well, the first prediction is a relatively easy one. Two-thirds of all fans, or spectators at matches, will be South Africans. That’s who…

  • Will fans visit beyond host cities?

    This is probably one of the most frequent questions CapeInfo has received over the past few months. So will they? Well if I was a fan visiting South Africa for the first time, after being fleeced by an airline for my ticket, I would certainly try to see as much of the country as possible.…

  • Fedhasa — when credibility fails

    It is a sad day when one has to question transparency and integrity at Fedhasa — South Africa’s oldest representative hospitality organisation. The whole issue of Rooms4U has been covered in previous blog posts (click here to read them all) but what was missing was any response from Fedhasa — which is at the centre…

  • 2010 World Cup bonanza overstated

    Some interesting statistics from Gillian Saunders at Grant Thornton South Africa, which monitors on an ongoing basis the various impacts the World Cup will have on South Africa and its economy: It’s been estimated that 483,000 tourists (151,000 from Africa) are expected to come to South Africa for the World Cup, resulting in foreign spending…

  • World Cup Fair Deals

    CapeInfo has introduced a new criterion – World Cup Fair Deals – to its search facility which identifies accommodation establishments that guarantee their 2010 World Cup rates are no higher than their usual peak season rates.  Click here for more. The one thing that will sour the whole World Cup and do lasting damage to…

  • An email to President Jacob Zuma

    If anything demonstrates that South Africa’s tourism organisations do not have the first clue about the challenges for 2010 World Cup, the following email from Brazil says it all. SA Tourism’s policy is not to comment on 2010 accommodation and Johannesburg Tourism Co won’t get involved in any debate (but then they are close to…