Tag: Dwarsrivier Tourism

  • What’s in a name? Everything!

    Only politicians, bureaucrats and the foolish think that when they choose a name to brand a destination, they have the makings of a successful brand. They usually choose what they regard as a “safe” name, catering for all interests, ignoring everything that is already well-established. And without the budgets of Unilever or SA Breweries, or  […]